When you are looking for a job a powerful resume and the right cover letter are the main tools you will use to nail an interview. Every time an employer posts a job opening, they get loads of cvs and normally over half of them can be instantly thrown out for silly mistakes, and less than 5% will be even a remotely good fit for the job. That's because most people don't do the work of getting targeted and specific — which is what you should be doing through a market research. (if you need help doing that talk to us!)
Candidates who stand out have focus in their resumes, they know what they want and can tell why they are the PERFECT person for the job. They make all other applicants seem vague and desperate.
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Have you seen the awesome website/resume that girl created to get her dream job at Airbnb? In 2015, Nina Mufleh made a job application that got her half a million hits and a lot of free advertising (including interviews with Business Insider, The Huffington Post and many others).
Well, as a company that coaches job seekers into writing very effective resumes, we can say that Nina’s idea is part of a job search strategy that was really new in 1937 and its called: "The Crystallization of desire into action". This strategy was described by Napoleon Hill, in his book “Think and Grow Rich” on Chapter 7. (If you’ve never heard of Napoleon Hill, rest assure you have heard his ideas on other people's mouth). He was one of the fathers of the self-improvement concept. “Think and Grow Rich” only has sold more than 30 million copies worldwide.
This is to say that Nina's results confirm that despite being almost a century old, the principles she followed remain as true and effective now as they were in 1937 and the main lesson there is: IT IS NOT ABOUT YOU! It is not about you. It is not about your credentials. Not about what you’ve studied. Not about your visa, your gender or where you came from.
It's about solving other people's problems. Is about WHAT CAN YOU GIVE. What can you give to the companies you want to work for, what can you give that would make them more profitable, will help them to attract and retain more satisfied clients, will lead them to grow and succeed, etc. You get the idea!
You need to tailor your resume to every job application so that it responds to the specific requirements of the job you're applying for. You might not need to change much, but you do need to make sure your opening statement, your key skills and your personal attributes all respond to the needs of the role, based on the job ad and the research you've done into the job.